Pub News Feb. 6, 2011

PUB NEWS
Feb. 6, 2011
Get well wishes go out to Frank Wardwell who is recovering at home after breaking his ankle last week.
Happy 60th anniversary to Art and Helen Boulter on Feb. 10th. The 10th is also my birthday

Congratulations to Dawna Hensley and Shawn Cassium who were last month’s beer promotion winners. Dawna won the skies and Shawn got the $50 Hannaford Gift Card. Jay was our top sales with 118 sold. Jay will be recieving a $50. Geaghan’s Gift Card. Next month’s feature beer will be MacGeoghegan’s Irish Red Ale and the Beervana selection. The prizes will be the Landshark surf board and another $50. Gift Card along with weekly prizes.

Dawna Hensley has been asked to take over all our marketing and promotion efforts. Dawna will be responsible for Beervana, Beer School, table tents, special events and any other promotions we have.

Andy Geaghan is taking over all Front of the House hiring, supervising and scheduling. Andy is working on a new employee training program which will help us do a better job of selecting, training and retaining new employees.

As you already know, Andy worked with Tim Gallon of Black Bear Brewery to create and brew our own beer, MacGeoghegah’s Irish Red Ale. The name MacGeoghegan is the original Irish spelling of Geaghan. I also want to mention that we are working on plans to increase our number of draft beer lines from 8 to 16. We will accomplish this by building a new draft beer cooler in the cellar.

This week’s “Beervana” selection is Baxter Brewing Company’s Pamola Extra Pale Ale. Baxter Brewing Co. began operation and distribution of its beer last week. Located in Lewiston, Maine and founded by H. Luke Livingston this micro craft brewery will be the first brewery of its kind in the state to can all its beer. The reason Baxter chose to can their beer rather than use the traditional brown glass bottles is three-fold: 1- Cans are better for the environment. Baxter’s cans are made of a minimum of 50% post-consumer recycled aluminum and are infinitely recyclable. Cans require less energy to create and because they weigh less than bottles, cans use less fuel to ship. 2- Cans are better for the beer. Beer in a can has never seen UV light, which can result in spoiled or “skunked” beer. 3- Cans can go where bottles cannot because glass was frowned upon or flat out not allowed. The park, the pool, the beach, the golf course, the sailboat, camping, hiking, fishing...........

We are working on a “Home Brew” Beer School in collaboration with Central Street Farmhouse and Pine State. We’ll keep you posted.

This year’s St. Pat’s staff shirts have been designed and yes we will be ordering women’s cut and they will be for sale to customers.

Sláinte, Larry